First, you need to make sure your channel has a main theme.
The main theme of your channel has to be fun. And not just to you, but to an uninterested audience as well. Those are the viewers you need to think about every time you create a video. When a new viewer clicks a video, you have to assume they are only slightly interested and will click away within the first 5 seconds. Fight for them to stay on the video!
It needs to be exciting! You need to have amazing ideas. I personally keep all of my ideas written down in TubeBuddy’s topic planner and refer to them when I’m running low on content.
NEVER PRODUCE BORING CONTENT.
YouTube will reward you if you produce amazing content through the algorithm, guaranteed.
Think back to the basics about whether the content you’re putting out is exciting. And if you’re just starting out, keep in mind that your channel should do one of 2 things:
- Entertain people
- Inform people
Content has to be one of those two types in order to succeed on YouTube. I strongly believe that in order to create a successful YouTube channel, you need to entertain people.
If you go informational, your chance of success is a little less, but you can succeed by earning the majority of your income outside of Adsense. Common ways include:
Most big entertainment channels do this already. But if you have really solid fans, a smaller informations style channel can also work.
But if you want to earn earning thousands of dollars every day on Adsense, you’re going to need to make entertaining videos. Just open up your YouTube homepage and look at what is recommended to you. Most of it will be fun and entertaining. Just look at the trending tab:
These channels are all guaranteed earning thousands each day and run a full business behind their content. They all produce fun and entertaining videos. Editors, researchers, fixers, studios, expensive editing computers, it’s all part of the business.
It all comes down to the YouTube algorithm. The YouTube algorithm suggests content for viewers based on their previous watch history and a multitude of factors.
There are hundreds of factors, but one of the main factors is watch time. YouTube will recommend videos to you based on the amount of time you spend watching similar types of videos. If no one spends any time watching your videos, YouTube will not recommend them to anyone!
You need to creates and grow a channel that entertains people. That is the easiest way to get watch time.
If your channel is getting no views and not growing, the sad truth is that it is failing to entertain people and your titles and thumbnails probably suck. Simple as that.
Do you ever look to see a video “posted 1 day ago” with 5 million views? I’m willing to bet 100% of the time, it’s a video that is curious to the viewer that entices them to click, with a bright thumbnail, and with content that is really entertaining.
The takeaway is that you need to come up with content ideas that are:
- Entertaining (lead to long watch time).
- Evergreen (always relevant).
- Unlikely to be searched in the search bar.
Therefore, for big YouTube success, you don’t want to create informational videos that solves someones immediate query from the search bar. Even recipe videos are hard to break out into the million+ views range.
While there exceptions to any rule (Binging with Babish comes to mind), the informational channels that have succeeded are always entertaining and curious first (see HowtoBasic), and informational second. They do this by coming up with curious titles and entertaining content that people still want to watch. So with any idea you come up with, you need to think of how to make it fun first. And secondly, how to make it informational.
Always ask: “Why would someone want to watch this video?”.
If you are in front of the camera, you’re going to need to have a big personality or have something people are eager to listen to. Successful vlog channels all have a creator behind them that the audience is interested in.
If the content itself without a host, then your content will need to be curious enough and interesting enough to keep people watching.
You need to figure out how to keep people watching! I have a few tips for that further down.